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Объем (ECTS кредиты) |
6
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Тип предмета (обязательный или по выбору) |
Mandatory courses of study area
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Семестр преподавания предмета |
2
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Course provides students with essential knowledge of leading principles, theories and practices of art management. Course is orientated to expand students’ theoretical knowledge and practical skills to evaluate effectiveness of creative ideas, art market tendencies and apply business administration technics to the world of art. Universal knowledge will provide capacity to take profession solutions, to start creative initiatives, to implement creative idea (projects) and the critical ability to evaluate decisions making. Ability to work independently or in a team, to plan activities, to differentiate priorities, follow deadlines, anticipate changes and adapt to them. Practical skills will help to understand and make forecasts how the artistic creativity can be transform into cultural products or services.
Предпосылки прохождения предмета
Students must complete the requirements for the Bachelor's degree;
students must complete the requirements for the Master's degree 1 semester subjects;
to have personal focus on culture policy context, motivation to realize the management skills
Цель предмета
To prepare students that will be able to summarize information about project management in field of art; to analyse art market context and possibilities, to use administration technics and apply theoretical knowledge into practice; to be able to implement and manage competitive artistic ideas, to identify personal identity; to have capacity to use public communications skills; to predict challenges and make tactical solutions.
Связи между результатами программы, результатами предмета, методами обучения и методами оценивания достижения результатов
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Learning Outcomes |
Teaching / Learning Methods |
Assessment Methods |
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Knowledge and Its Application: Get acquainted with the leading principles, theories, practices of art management, legal artistic activity framework. Ability to identify, systematize and contextualize information about project management, public communication and art market. Ability summarise the acquired knowledge, apply them in activities. Ability to work independently or in a team, manage one’s own workload or team building, to plan activieties, to differentiate priorities, follow deadlines, anticipate changes and adapt to them. Ability to present and express one’s own position in oral and written form using professional vocabulary. |
Discussion, Group / Individual assignment, assignment, Problem based learning (PBL), Reflection (feed-back), Case analysis, Lecture, Individual consultations , Mind mapping, Problem solving tasks |
Analytic reflective discussion, Case study, Oral presentation Final Project presentation (exam) |
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Social Skills Ability to work in a team, critically analyse the course and outcomes of individual and team work, participate in discussions and state reasons for the solutions made, and take responsibility for the quality of personal performance in accordance with professional ethics and civil identity. |
Case analysis, Discussion, Group / Individual assignment, Individual consultations, Information retrieval task, Problem based learning (PBL), Problem solving tasks |
Analytic reflective discussion, Project presentation, Oral presentation |
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Personal Skills: Possessing self-directed learning skills and ambitions to improve and develop the selected created activity. Ability to define learning aims, work in an uncertain and unusual environment, and understand the importance of lifelong learning. |
“Bank of ideas”, Case analysis, Discussion, Mind mapping, , Problem based learning (PBL), Role playing |
Analytic reflective discussion, Case study, Oral presentation, Project presentation |
Тематика курса
- Creativity and Management: Strategic Thinking and Tactical Planning
- The Basics of Art Project Management: Context, Idea, Plan, Cost, Time, Threats and Responsibility
- Constructed Identity: Image Creation and Meaning in Management.
- Management of Public Communication.
- Art and Market: Participants, Channels, Pricing.
- Intellectual Property Law. Basics
- Integrations of Management and Local Needs: Creative Cities and Communities
Распределение нагрузки студентов
32 contact hours (lectures, practical classes on-line, consultation on-line)
128 hours self-independent student work
Формы и методы оценивания учебных достижений студентов
Learning Methods: Problem based learning (PBL), Mind mapping, "Bank of ideas", Case study, Problem solving tasks, Information retrieval task, Practical assignments, Discussion, Reflection (feed-back), Lectures, practical classes, Individual consultations
Assessment Methods
Analytic reflective discussion, case study, Oral presentation, Project presentation (exam)
Структура накопительной оценки
A ten-point criterion scale and a cumulative scoring scheme are applied Cumulative assessment. Additional grade is accumulated during lectures on the basis of student active involvement in argumentative discussion and problem solving task, ability to create and motivate the idea, formulate problems, associate them with the study subject. .
Case studies - a comprehensive theme study and formulated conclusions (overall group or individual assessment) - 20%. Individual (final exam, individual assessment) project presentation – reflection on the theme, formulated problem, designed strategy and activities - 40%. Oral and visual presentation - properly selected representation strategy - 20%. Additional grade is accumulated during lectures - (20%).
Основная литература
- Hagoort, Giep. Art management : entrepreneurial style / Giep Hagoort. Delft : Eburon, 2000
- O’Neill, Paul. The Culture(s) of Curating and the Curating of Culture(s). Cambridge, Massachusets: The MIT Press, 2012
- Zinsmeister, Annett. Searching for identity / Annett Zinsmeister. Berlin : Jovis, 2012
- Holland, DK. Branding for nonprofits : developing identity with integrity / DK Holland. New York : Allworth Press, 2006
- Doorley, John. Reputation management : the key to successful public relations and corporate communication / John Doorley and Helio Fred Garcia. 2-nd Edition. New York : Routledge, 2011
- Noey, Christopher. The artist project : what artists see when they look at art / Metropolitan Museum of Art ;. London : Phaidon, 2017
- Roberston, Iain.Understanding Art Markets: Inside the worl of art and busineess, 2015 (Read online Link : https://helpwithhomeworks.com/download/understanding-art-markets-inside-the-world-of-art-and-business.html
- Horowitz, Noah. Art of the deal : contemporary art in a global financial market / Noah Horowitz. New Jersey : Princeton University Press, 2011
- Findlay, Michael. The value of Art: Money, Power, Beauty, 2014 (Link: https://prestelpublishing.randomhouse.de/leseprobe/The-Value-of-Art-paperback-ed-/leseprobe_9783791349138.pdf)
- Understanding international art markets and management / edited by Iain Robertson. Reprinted 2007. London ; New York : Routledge Taylor & Francis , 2007.
- Resch, Magnus. Management of art galleries / Magnus Resch. 2nd edition. London : Phaidon, 2016.
- Social networking website for academics: https://www.academia.edu/